Be Unsatisfiable

A friend of mine once said, “Look around, isn’t it obvious? All of us are unsatisfiable people.”

I’ve never forgotten the phrase “unsatisfiable people.” While it can sound negative—and sometimes should—it can also fuel motivation and drive.

We should be unsatisfiable.
We should want to be better.
The drive to improve can open doors we never imagined.

Settling for “good enough” will never lead to greatness.

Unsatisfiable People Change the World

Michael Jordan was unsatisfiable. He wasn’t interested in being good—he wanted to be the greatest.

Stephen King is still unsatisfiable. Multiple #1 bestsellers aren’t enough. He's still writing. He wants more.

Tiger Woods was unsatisfiable. Tournament after tournament, he kept winning. Truth be told, he’d be back on tour today if his health allowed.

Sir Richard Branson is unsatisfiable. One company wasn’t enough. He became a serial entrepreneur.

Tom Brady was unsatisfiable. One trophy? Not enough. He needed the next win.

The scholar never knows enough. Her joy isn’t in the knowing, but in the pursuit.

The leader sees progress, but imagines more. Not because the work isn’t great—because they see what’s next.

Love him or hate him, Elon Musk wants to walk on Mars. The moon wasn’t enough. That’s being unsatisfiable.

Greatness Requires Being Unsatisfied

To be great, you must be unsatisfiable.
You can’t settle.
The standard must keep rising.

Yesterday’s success doesn’t pay tomorrow’s bills.
Tomorrow asks for greatness.
To answer that call, you must live unsatisfied.

Just because your sales were great last year doesn’t mean they will be this year. You must push yourself to beat unbelievable numbers, conquer new mountains, and keep climbing. The summit will be worth it.

Nobody remembers those who quit. Thinking great thoughts is not enough. You must exert energy and chase the dream.

Leadership Is the Daily Pursuit of Better

Leadership demands that tomorrow matters more than yesterday.

You must approach each day as if everything depends on what you do today — because it probably does.

Be unsatisfiable.
Not with trinkets or comic books.
Be unsatisfiable about:

• the dream you have for your company,
• the greatness your team can achieve,
• the person you are becoming.

Never doubt that you can be better.

How EAG Lives the Standard

At EAG, our mission is to create unparalleled experiences. That purpose drives us to remain unsatisfied.

Why?

Because yesterday’s experience is today’s has-been.

We must push ourselves to create something better.
We must ask:
How can we do this smarter, leaner, and more effectively?

When you serve at EAG, expect a culture that is unsatisfiable.
We’re not celebrating because someone smiled yesterday —
we want them to smile today.

That drive is what makes us great.
That drive is what makes us unsatisfiable.

Intersecting life, luxury and leadership,
Chris Adams

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