Einstein was once asked how many feet were in a mile. He responded that he did not know.
People were shocked. This great mind and genius of his day did not know a simple fact. When asked why he didn’t know, he answered:
“I make it a rule not to clutter my mind with simple information that I can find in a book in five minutes.”
What made this answer both shocking and brilliant was Albert Einstein’s ability to stay focused.
He knew what he wanted to know—and never veered from that track.
What was the result?
He was known for being excellent in his field.
It’s one thing to be a genius.
It’s another to be disciplined enough to maximize that gift for the greatest benefit.
When you maximize a gift or skill for the greatest benefit, the result is excellence.
This is why one of Ellis Adams Group’s core values is excellence.
Our team is gifted.
They know their skills.
We work tirelessly to stay focused so we can maximize that talent for the benefit of our clients.
And that excellence should not be kept within the walls of EAG—it should be shared.
The real question is: why be less than the best?
If you have skills and gifts, why use them for less?
Don’t settle for coasting through life doing just enough to earn a living.
Be excellent.
Excellence is worth our time and effort. It doesn’t just define the quality of the work we produce—it also colors how we interact with each other.
We treat each other with excellence.
We don’t demean, insult, or berate one another.
When it comes to our clients, we listen.
We care.
We dream alongside you.
We want your input—so we don’t just meet the standard of excellence, we surpass it.
To be excellent, we push ourselves.
From traveling the world, to holding multiple Zoom calls to fully understand your vision, to holding each other accountable in how we treat one another—excellence is the way we work and live.
Deadlines are met.
Your teams are left better than we found them.
Guests are delighted because your staff is now focused on being excellent.
Why do we pursue excellence?
Because we’re not afraid to make mistakes.
Failure teaches us more lessons than success ever will. We embrace those lessons, improve, and move forward.
Be excellent.
Produce excellence.
Treat others with excellent engagement.
This is who we strive to be.
One final point.
How can we fulfill our mission if we’re not excellent?
At Ellis Adams Group, we exist to create unparalleled experiences. And you don’t go from good to unparalleled.
To take that step, you must be excellent.
We don’t like good.
We’re fans of excellence.
This is who we are.
This is the Ellis Adams Group.
Creating Unparalleled Experiences,
Chris Adams
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