Have you ever spent hours searching for the perfect Christmas gift?
You wanted the gift to reflect your love for them—but also be something that would truly mean something to the person receiving it. As you searched online or wandered through a store, you considered the color, the size, the usefulness of the gift. But most of all, you imagined their reaction as they opened the box.
Would their face light up with joy?
Would you hear an audible gasp as they beheld the perfect gift?
Christmas does something to us.
It pushes us to create joy, calm, and peace. We want the Christmas tree to radiate a soft light that washes peace over our hurried hearts. In the background, the sounds of a soulful Christmas jazz playlist fill the room. There are perfectly wrapped presents under the tree—God forbid there be a single wrinkle on any package. Every box looks as if it was wrapped by a professional at Macy’s.
Christmas makes us create experiences—for others and for ourselves.
We want our homes to evoke memories of past Christmases and set the stage for the best Christmas ever. We even have décor that only comes out for this season. And we spend a lot of money trying to create that experience.
At EAG, this isn’t just an annual goal. This is what we do every single day.
Mind you, we don’t have Christmas trees up 365 days a year. But we are in constant pursuit of creating the same joy and feeling throughout the year. Seeing a client smile at the beauty of a design is satisfying—but seeing them experience a spark of joy because of what we did fills us with a deep sense of achievement.
Whether we admit it or not, at Christmas we’re trying to create unparalleled experiences.
We want our kids, grandkids, nieces, or nephews to never forget that perfect gift we gave them. Our goal is to see the joy on their faces—because when we do, we feel a sense of achievement knowing we helped create that moment.
It is wisdom to bring that same philosophy into your work and your business.
Be so great that you make the client smile.
Create such an experience that the customer is speechless.
Be known as the master of unparalleled experiences.
Do that, and you’ll never have to seek out business. It will come knocking on your door.
Bring the same level of perfection you apply to wrapping a gift into your customer service. Get out all the wrinkles in the relationship. Super-serve the client. Say thank you. Do what you say you will do—and always beat the deadline.
If we worked as hard at creating experiences for clients and customers as we do during the Christmas season, your business would be unstoppable.
Keep the passion high throughout the year.
Never surrender the standard of excellence.
Hold up Christmas as the example.
Now, go be better than everyone else.
Creating unparalleled experiences,
Chris Adams
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