What Smart Leaders Can Steal from McDonald’s Milkshake Experiment

Vanilla.

Chocolate.

Strawberry.

The joy of a good milkshake.

McDonald's was in a battle to bump up its milkshake sales.

Like any good corporate entity, they did focus groups.

But they brought predetermined questions to those groups.

They asked about milkshake size, flavor, and the quality of the milk.

Even after analyzing the answers and making improvements, sales didn’t budge.

To say the leaders of the Golden Arches were frustrated is an understatement.

So what did McDonald’s do?

They hired Dr. Clayton Christensen, a professor from Harvard Business School.

Christensen didn’t organize a focus group or ask pre-scripted questions.

Nope.

This Harvard professor showed up at McDonald’s with a clipboard and did his own research.

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‍https://www.chrisadamsofficial.com/post/what-smart-leaders-can-steal-leadership-lessons-from-mcdonald-s-milkshake-experiment

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