What does it mean to be EAG?

Many companies have mission confusion.

Allow me to explain. They will often confuse what they do for why they do it. Those are two completely different things.

For years, the Walt Disney Company’s mission statement was simple: “To make people happy.” How did they do it?

Movies. Amusement parks. Toys. Resorts. Character meet and greets.

Their mission statement was a filter that forced them to ask, “If we do this, will it make people happy?” As a result, Disney would often say “no” to good ideas. Not because it wouldn’t make money or advance the product, but because it didn’t further the mission of the company.

A company’s mission is why they do what they do. It’s your purpose and it drives everything. It’s like a pair of glasses that you wear, and you see every opportunity and interaction through those glasses. Those glasses help you take the next step, what door you should walk through and how everything within the organization should operate. The mission is your lifeblood.

At Ellis Adams Group, our mission is crystal clear: to create unparalleled experiences.

We open hotels, train teams, teach bartending, help design menus, offer concepts for restaurants, assist you with increasing revenue through your F&B program, and coach your leaders to be inspirers of greatness not just rule keepers who carry a clipboard. All of that is what we do. It’s not why we do it.

We do all of this to create unparalleled experiences.

We don’t want people to be competent at what they do. We inspire them to be unparalleled in how they interact with guests.

As the customer sits at the bar, they’re not just mesmerised at how the bartender is making their drink, but they feel seen because as the drink is being made the bartender has made eye contact, learned the patron’s name and shown genuine care.

When you walk into a hotel, restaurant, or bar that EAG has designed, you’ll feel that unparalleled experience. Your senses will be fully engaged. You’ll see excellence, you’ll feel luxury, and you’ll hear peace and happiness. That’s the experience that the Ellis Adams Group creates.

Our mission statement defines how we treat our clients. You’ll have a first-class seat to an unparalleled experience!

‍We’ll not just meet your expectations but exceed them. You’ll have a smile of satisfaction when you see the results our team can produce.

If you’re a part of EAG, this mission statement lights the path on how we interact with each other. As a co-worker, your interactions should be respectful, fun, dynamic, challenging, fulfilling—resulting in an unparalleled work experience.

You’re going to spend a third of your life in a career. At Ellis Adams, we want that work to have weight and purpose. Our mission gives us that.

Everything we do, we measure it against the standard of, “Does this create an unparalleled experience?” If it doesn’t, we go back to the drawing board until we’re confident it will generate true delight.

We are the Ellis Adams Group. We create unparalleled experiences.

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Creating Unparalleled Experiences,

Chris Adams

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