Every company must have a why. The why is the purpose of your organization. The reason you’re in business can’t be simply to make money. There must be a mission that drives revenue.
For EAG, our reason has been clearly defined:
We exist to create unparalleled experiences.
Whether those experiences take place on a safari in Africa, during a keynote speech at a hospitality conference, while mentoring the team at a luxury property, or through designing a rooftop restaurant or hotel, our purpose lives and breathes in each of these opportunities.
Our aim is simple: to create unparalleled experiences so that clients, customers, and our team are better because we were there.
Our mission creates a bond between us, ensuring every team member is aligned and moving toward the same objective. When we drift, we can always point back to our purpose to course correct. The mission gives us unity.
Think of a shoemaker whose purpose is to create unparalleled shoes. “Unparalleled” sets a higher bar than simply being “the best.” The mission establishes a measurable goal: not just to satisfy, but to thrill.
Every project must answer one question: “Does this help fulfill the mission of EAG?”
If the answer is no, it doesn’t deserve our time. The mission guides focus and priorities.
Work consumes a third of our day. It should matter. By creating unparalleled experiences, our team delivers joy, lasting memories, and meaningful escapes from a stressful world. That gives our work depth and beauty.
We aren’t doing busywork. The mission clears the path, sharpens focus, and strips away distractions. With the mission front and center, every action has meaning.
We create unparalleled experiences.
Because we are focused on that:
Creating Unparalleled Experiences,
Chris Adams
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