
When things become life and death, the mission becomes crystal clear. At that point, the mission is to live — whatever it takes, just stay alive.
That’s what happened to a man named Ernest Shackleton. He was the captain of a ship named The Endurance. The goal was for him and his 27 crewmen to sail for Antarctica. His driving motivations were fame, pride, and money.
As they entered the Weddell Sea near Antarctica, the ice began to trap the ship. The Endurance became stuck. The pressure of the ice started to crush the hull. Shackleton and his crew eventually had to abandon ship and set up camps on ice floes — massive sheets of floating ice. They used the wood from the ship to build fires, the rations for food, and supplemented them by hunting seals to stay alive.
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