In a recent EAG all-team meeting, I made a statement that generated conversation. I said, “Relationships are the currency of success.” Success doesn’t usually come from the number of eyeballs on a post or clicks on an article. The quality of our relationships will determine our fate as a business.
When I say relationship, I mean you know someone. They’re not your best friend, but you know them. You’ve had conversations and now understand how locking arms can be beneficial for both of you. A relationship isn’t meeting someone one time at a trade show and then thinking you’ve developed a bond strong enough to approach them about a contract.
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