
We’re in a series on driving relationships within the organization. As we pursue clients and contracts, there’s a tendency to focus so much on prospects and customers that we overlook the people serving within the company. When that happens, the company becomes weaker, and our ability to serve clients with excellence becomes weaker as well.
If we want to take care of our clients, then we must learn to take care of our team. The relationships within are just as critical as the relationships without.
When I speak of building relationships among the team, some might call this building culture. As you care for others, you’ll discover that a culture begins to grow. You either create the culture you want, or one will develop over which you have no voice.
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