The Values Behind Unparalleled Experiences

How should we do our work?
What should define how we complete our tasks and pursue the mission?
When we interact with coworkers, clients, and prospective clients, how should we act?

To answer these questions, we need core values.

Those values shape our attitudes, which in turn guide our actions. In everything we say and do, these values should be front and center.

Our Mission, Clarified

We recently sharpened the focus of EAG’s mission statement to three simple but powerful words:

Creating unparalleled experiences.

That’s what we do.
That’s who we are.

But now we take the next step of the journey.

The question becomes: how do we create those experiences?

We create them with the following values guiding us.

Our Core Values

• Passion
• Belief
• Excellence
• Radical Candor
• Care

Passion

We create unparalleled experiences because we have a passion to do so.

This isn’t just a job for us. We wake up excited to do the work. There’s a passion that fuels us to be our best and to create the best. To be a part of EAG is to be passionate.

Belief

We believe in what we do.

Our work has weight and value. The product isn’t something that is thrown away at the end of the day. Smiles are made. Memories are created. Experiences are crafted.

Why?

Because we believe in what we do.
We believe in each other.
We believe in the vision of our clients.
And we believe in the power of unparalleled experiences.

Excellence

Excellence is the minimum standard at EAG.

What we produce for our clients is to be done in an excellent manner. The only way to get an excellent product is to have an excellent process.

Our excellence appears in:

• Our interactions with each other
• Our relationships with clients and vendors
• The experiences we create

Excellence should be the hallmark of every step of the process. At EAG, excellence is in the DNA of our brand.

Radical Candor

At EAG, we practice candor.

We’re not rude or offensive. But radical candor is part of who we are.

Why?

Candor cuts through the fog and gets to the root of the issue. Candor also speeds up solutions. Instead of wasting time hoping someone is honest, our ability to practice candor gets to the issue—and the solution—in a faster, more efficient manner.

Candor reveals the problem.
Candor accelerates the solution.

Candor is critical to success and to who we are at EAG.

Care

We care.

It isn’t a game we play or a mask we wear. We genuinely care.

We care about:

• The quality of the work that is produced
• The people who produce it
• The clients who trust us to do this work

If you find yourself without inspiration, let an EAG team member know, and we’ll find a way to encourage you. You’ll find your projects are done with excellence, and we’ll have honest conversations with you about their progress—because we care.

What Comes Next

Next week, we’ll begin to dive deeper as we examine each core value on an individual basis.

Until then, begin to ask yourself:

• How can you align yourself with these core values?
• What needs to change so you present yourself as part of the EAG ethos?

This Is Who We Are

We create unparalleled experiences.

Passion, belief, excellence, radical candor, and care are how we create them. It’s also how we’ll interact with each other and our clients.

This is who we are.
We are EAG.

Creating Unparalleled Experiences,
Chris Adams

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